Did Airbnb Win or Lose On Prop F?

Did Airbnb Win or Lose On Prop F?

by Raz Godelnik, Triple Pundit, 11/10/15
Last Tuesday was an election day in the U.S. This is of course off-election year, and therefore this day could be easily ignored unless your kids go to public school and you had to find an alternate arrangement for them — or you’re Airbnb.

Yes, Airbnb, one of the leading companies in the sharing economy was involved in a fight over Proposition F in San Francisco: “a measure that would have imposed substantial restrictions on Airbnb rentals in the city,” including a reduction of the number of days that Airbnb hosts in the city can rent their places (from 90 to 75 per year).

So, who won? The measure was voted down 56 percent to 44 percent, and Airbnb as you could imagine was extremely happy about the results. “Tonight, in a decisive victory for the middle class, voters stood up for working families’ right to share their homes and opposed an extreme, hotel industry-backed measure,” Airbnb said in a statement that could easily be used in November 2016 with some light changes by the Clinton campaign, if it will be able to generate similar results.

But did Airbnb actually win? Even though the measure was voted down, and Airbnb wants to export its campaign strategy against the proposition to other cities around the world where it faces similar challenges, I’m not sure the company really won.

Here are five things to consider when answering this question:

Narrative change No. 1: From David to Goliath…

Narrative change No. 2: Not the nice guy anymore…

Narrative change No. 3: Airbnb has fucked up the culture…

Narrative change No. 4: Airbnb struggles with design for complex relationship…

Narrative change No. 5: The (missing) resilience factor…

If Airbnb learned the wrong lesson from the fight over Prop F, I’m not sure it actually won.

So, what do you think – did Airbnb won or lose the fight over Prop F?…(more)


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