Lyft’s Big Bike-Share Buy Is About Ruling the Streets

Meter Madness

By Aarian Marshal : wired – excerpt

Today, Lyft announced it has acquired North America’s largest bike-share operator, Motivate, for a reported $250 million. The move comes just three months after archrival Uber took over Jump Bicycles, a smaller and flashier dockless electric bike-share company, for $200 million. And thus, the urban transportation wars click into a higher gear, as the fight moves to the bike lane…

In a blog post, Lyft said it would take over Motivate’s technology and corporate functions, including, critically, its city contracts...

On its face, the acquisition of Motivate—which will be rebranded Lyft Bikes—makes a ton of sense. Ride-hailing companies are nervous that vehicles like cycles and scooters will cut into their business by giving people cheaper, traffic-free options for making short trips through dense areas. So instead of fighting these new modalities, the ride-hailing giants bought them out…

That could be…

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