Cinderella Bakery’s owner says tactics remind him of the Russia he left

by Julian Mark : missionlocal – excerpt

A new era has begun for the former building of La Victoria — the famed Mexican panaderia that was evicted by its own founders after 67 years in business. Earlier this month, the building was purchased by the owners of another venerable purveyor of baked treats: Cinderella Bakery.

“We were looking at different multi-ethnic neighborhoods in the city and we think [the Mission] will be a good fit,” said Mike Fishman, who owns Cinderella Bakery with his wife Marika… (more)


New SF supe Ronen moves to protect Latino businesses in Mission

By J. K. Dineen : sfchronicle – excerpt

New businesses looking to open within the Calle 24 Latino Cultural District in San Francisco’s Mission would face stricter zoning regulations under legislation authored by new Supervisor Hillary Ronen.

The city’s efforts to protect the Mission’s historic Latino business district from displacement and gentrification would be strengthened under legislation to be introduced Tuesday by San Francisco Mayor Ed Lee and new Supervisor Hillary Ronen.

The legislation — Ronen’s first bill after taking her place on the board — would impose zoning regulations on new businesses looking to open within the Calle 24 Latino Cultural District, which is bordered by Mission and Potrero streets to the west and east, and 22nd and Cesar Chavez streets to the north and south.

Businesses would be required to obtain a conditional-use authorization — an extra layer of scrutiny that can take six to nine months — in two situations:

•When seeking to merge two or more separate storefronts that, when combined, total more than 799 square feet.

•When replacing a space previously occupied by a city-designated “legacy business” — one that has been in operation for at least 30 years and has made significant contributions to the neighborhood…

“We are trying to articulate what type of businesses will help enhance and strengthen the cultural district, as opposed to disrupting the neighborhood and creating further displacement,” Ronen said.

The Calle 24 Latino Cultural District was established in 2014 as longtime Latino businesses were being squeezed out to make room for high-end restaurants and cafes. Lee’s Office of Economic and Workforce Development worked with Ronen’s predecessor, Supervisor David Campos, to bolster the district through special zoning. Before being elected, Ronen was an aide to Campos…(more)

Calle 24 has been a long time coming and is being watched by other cities as a possible model to protect their historical districts as well. Before we had widespread use of variances we didn’t have such a problem, but now that variances are handed out to everyone who asks for one and can afford the process, a new kind of protection is needed.