:missionlocal – excerpt
In life, Boogaloos served as a microcosm of Mission trends every bit as well as it served as a brunch spot. There were the tattooed, toddler-toting hipsters wiping vegetarian herb-cream gravy off their hoodies, and tucking into a “Temple O’ Spuds,” an Edmund Hillary-worthy mountain of potatoes, cheese, salsa, sour cream and green onions — a monument to the power of hangover food.
In death, like Ben Kenobi, Boogaloos became even more powerful, as a symbol of the Malthusian currents drowning all too many people and places in the Mission. In 2015, the restaurant was rocked by a proposed increase of its rent from $4,200 to a parodic $17,500. Then, while essentially on life support, Boogaloo’s was hit with a fire in March of last year, and has since been down for the count…
Venerable, quotidian businesses being served with mind-blowing rent spikes — making way for places that won’t serve the Temple O’ Spuds or the sort of people who’d order that — is a boilerplate script element these days in the Mission. As are ill-timed fires.
Boogaloos, however, has gone off-script. And it looks like this Mission story may yet have a Hollywood ending.
“We’re going to open it again!” crows co-owner Carolyn Blair Brandeis, who co-founded Boogaloos in 1994 with Philip Bellber. While Brandeis had bandied about the notion of relocating the restaurant elsewhere, that won’t be necessary. Boogaloos is slated to reopen in the very same 1927-vintage building on the corner of Valencia and 22nd, a handsome, low-slung structure advertising its long-ago occupants in unsettling terms on the marquee: “Cut-rate druggists.”… (more)